Your Partner in Expert Website Design
About Mentor Hosting Co in Bayfield, WI
Eric Thomson
For years, I’ve been fascinated by the intricate dance between technology and user experience.
My career in Quality Assurance honed my focus on quality control, process improvement, and understanding the user’s perspective. Some might call it “overthinking,” but I see it as a dedication to getting things right.
My journey into website creation began as a hobby, coinciding with the birth of WordPress. Over time, this passion evolved into a fulfilling side-hustle.
Market Shift
Ai and the Need for Expert Positioning
Ai Tools work with Ai Search
Google Search has Changed
Ai answers questions directly
The landscape of online marketing has dramatically changed with the rise of Artificial Intelligence. Traditional SEO tactics, are no longer effective. The best way to fight Ai search behavior is to use Ai to generate content that it prioritizes. We still edit it manually to ensure it sounds like you. Our “done for you” website design and maintenance continually improves your local SEO results over time.
Technician Elevated to Mentor
Marketing your Expertise
Furthermore, I noticed a significant challenge: helping clients rank above competitors when their offerings were indistinguishable. Many businesses offer a the same range of services, making it difficult to stand out. I discovered that focusing on a specific area of expertise – creating an expert website design – allowed clients to rank higher, even though they continued to offer a variety of services. We are not just building a service business website, we are building a website that positions you as the expert. We guide our clients to become the hero in their own story.
The Expert Website package.
Complete Sales Funnel
Many Sites Lack A Sales Funnel
Leaving Money on the Table
Many of the websites that I have improved were missing a true Sales Funnel. They just had a Call to Action, like a phone number to call. So, one of my main goals is to ensure that every client has a website that has the capabilities to attract, nurture, and ask for the sale.
This ensures that the website will work around the clock as the salesperson for the business. By focusing on expert positioning and building a robust sales funnel. Our small business website sales funnel service ensures that your site not only looks professional but also drives real results.
From Beautiful Bayfield, Lake Superior
We are located on the serene south shore of Lake Superior, but serve clients nation-wide.
Our Vision
YouTube and the Future of Online Presence
I’m excited to expand our reach through YouTube. Video content is increasingly vital for online visibility. By integrating engaging videos with your website content, we can significantly improve your search engine rankings. Stay tuned for valuable insights and strategies on our YouTube channel.
Our Commitment: Empowering Your Online Success
At Mentor Hosting Co., we’re not just building websites; we’re building partnerships. We’re passionate about helping professionals, consultants, and service-based businesses establish a strong online presence that reflects their expertise and attracts their ideal clients. We provide simplified website “done-for-you” management so you can focus on what you do best.
“I’m driven to solve the challenge of balancing quality and efficiency through well-defined processes. This directly connects to User Experience, as intuitive and logical processes are essential for user adoption and overall effectiveness.”
– Eric Thomson
Why Mentor Hosting?
For a couple decades I worked with each client’s hosting service but found it inefficient and costly. The service was cheap but there was always friction that interfered with my ability to complete the work in a timely manner. I was often required to ask the client to open a ticket with the hosting company, to do something that I should be able to do in just a few minutes, without bothering the client. This means I had to charge more for my time.
If you have WP Engine or Kinsta hosting, I will work with it. Or if you have your own web person, then I can deliver many of the modules as Step-by-Step instruction for them (or you) to do it yourself.
My own hosting service is on Cloudways platform which has amazing performance, security, and reliability. Most importantly, it gives me complete freedom to work efficiently. I have not had any problems and find it easy to manage many sites. So, this way I can keep my prices lower and keep quality very high.
Charity Work
This is more than a business to me, it is a passion to help people be more successful. If you are a non-profit or hardship case; please use the Contact form to reach out and make your case. Let me know what you are planning to do and how I can help. I can’t promise anything, it is on a case by case basis.
If you support the type of work we are doing and would be willing to sponsor one of these cases, please use the Contact form to reach out and let me know what type of project you are interested in funding and what you can offer. It would be great to work with you.
Why is my website not getting traffic and generating leads?
Let us analyze your online presence to report on where you have holes and recommend which modules would fix them.